As a Creative Director, I have demonstrated a consistent ability to develop powerful brands. With over 10 plus years of experience in managing teams and brands in the Entertainment, Licensing, Consumer Products industries, specifically in Apparel, Toys, and Content Creations, I am a seasoned professional in this field. My reputation as a creative problem solver is well established, and I take pride in embodying the qualities of being bold, innovative, and fun-loving.
Senior Creative Manager, LicensingSenior Creative Manager, Licensing
CCA and B, LLC dba The Lumistella Company · Full-timeCCA and B, LLC dba The Lumistella Company · Full-timeJul 2021 - Present As the overseer of the licensed product development team, I am tasked with managing the creation of licensed products on a global scale. My team is responsible for creating comprehensive style guides and generating all essential assets required by the company. Additionally, we develop strategic plans and pitch presentations aimed at expanding and growing product categories for major retailers such as Walmart, Target, and various other retailers.
CREATIVE DIRECTOR/CONSULTANT • ROBYARBOROUGH.COM • APRIL 2016 - 2021
Brand management and working with clients in the licensing, entertainment, fashion, and consumer product industries. I have also been involved in product development for major companies such as Disney, Lego, Marvel, Lucasfilm, Universal, Warner Brothers, Hasbro, and Adidas, while also collaborating with major retailers including Target, Walmart, Burlington, Forever21, and Macy's. In my role, I am involved in communicating with manufacturers, B2B groups, and marketing teams to ensure seamless execution and effective delivery of projects
CREATIVE DIRECTOR • ICONIX • MARCH 2015 - APRIL 2016
Creative Director/brand manager for Strawberry Shortcake.
Strengthened the brand in Toy-Funko, The Bridge Direct, Publishing-Penguin, IDW, Apps-Budge Studios, Cup Cake Digital, Miniclip-with 75 million app downloads, Social media-Facebook-2.5 million plus fans, Instagram, Show Content Development-Discover Family, You-tube, Fox home video, and, Netflix.
Created the global cross category creative strategy for the US, Brazil, Spain, France, And Canada.
Launched the 1st scented Funko Pops.
Redesigned the “Purple Pie” man for comic books, apps, and collectible toys.
Oversaw all creative asset management, style guides, marketing materials, campaigns, ads, and asset distribution, for consumer products, marketing, advertising, and brand management needs.
EXECUTIVE CREATIVE LEADER • GOD GIVEN • AUGUST 2003 - OCTOBER 2015
Launched a niche clothing line that was sold into hundreds of retailers across the United States, and abroad.
Built a strong web based business with DrJays.com and company dotcom.
Owned operated and spearheaded the retail growth, sales, marketing, advertisement, social media management, promotions, product placement, manufacturing, quality control, shipping, customer service, website trafficking, and PR for the company.
Seen on VH1, MTV, Shade 45, Sway in the Morning, NY1, and numerous magazines including XXL famously know for highlighting the most notable brands.
ASSOCIATE MANAGER • MATTEL • OCTOBER 2013 - APRIL 2014
Creative lead behind a 37 million dollar growth in apparel, home, and accessories. Challenging new product categories, showed innovation, and initiated dynamic creative pitches for Walmart, TRU, Target, Children’s Place, Payless, Specialty.
Brand managed Mattel’s entire preschool brands Thomas, Fisher Price, Bob the Builder, Mike the Knight, and Barney on apparel, home, and accessories and toy, for North America and Canada for over 150 licensees.
DESIGN DIRECTOR • DESIGNS BY Y • JULY 2009 - OCTOBER 2013
Operated design company which developed assets, branding, websites, digital presentations, marketing strategies, and print materials.
Brand and product developed for companies including: Joester Loria group, Simmon’s Jewelry, The YMCA, Iconix, Marvel, and Nickelodeon.
Facilitated client presentations with B2B creative solutions.
ART DIRECTOR • NICKELODEON • MAY 2000 - JULY 2009
Over saw the Apparel, Home, and Accessories for Nickelodeon, Comedy Central, Paramount.
Managed the product development process with an excess of 120,000 SKUs a year, for brands: SpongeBob, Dora, Rugrats, South Park and others including movie properties.
Spearheaded all style guides/fast fashions asset, as an in-house agency setting.
Managed a team of 10 plus designers and interns.
SKILLS: Creative direction, Brand management, Brand marketing, Product development, Management, Team leadership, Social media management, Copy writing, Creative thinking, Problem solving, Manufacturing, Presenter, Design, Cross-functional communication, Customer service, E-commerence,
SOFTWARE: Adobe Creative Suite, PhotoShop, Illustrator, InDesign, i Works, and Microsoft Office
Education: St. John’s University, BFA Bachelors of Fine Arts