Developed an alternative artwork style called SpongeBob Punk playing of punk trends which were hot at the time. This did amazingly well and increase many new product categories for SpongBob.
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/37527d0cc500ea2e42322b18_rw_1920.png?h=81c3e06902f7626733fb18a32d21d494)
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/16d45722dafe6af8e9126ff5_rw_1920.png?h=2f22cca36c7825899ca9fe823ca7d331)
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/d68f60e2ac515b56c75c24ef_rw_1920.png?h=8b8bd28a6b5f21eed74fcfc6ec3f98a6)
Art directed a collection for H&M with my team. Successfully landed SpongeBob products in H&M stores after presenting to their retail team.
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/86964b7a655d6c3015264175_rw_1200.jpg?h=fdacbfb80dc2e83d04fb70c0ac3c2bcd)
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/cf32f663b912bf04d8684836_rw_1200.jpg?h=fbfe4ef1d0a146754c043438162ab56e)
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/112e2f95f8551a189e71499a_rw_1200.jpg?h=30ef89e2faffd681d6d195310345b999)
Art directed a capsule collection for SpongeBob called Yellow Label, targeting department stores, and for a slightly older demo.
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/8662dd493f77c2e888489308_rw_1200.png?h=9ff0a4226c71232214dee791cda3d909)
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/e73ffd9da376712571a12fbb_rw_1920.png?h=3a7643fda9f3f9d07e3013c75cb92f57)
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/34a0218b81063636d00184b2_rw_1920.png?h=2bfc663e6f657eda61aaed6dcafb38cf)
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/7f9e56b2302703fde00badd5_rw_1920.png?h=d638f5ae7d70922fc8cb5fbd5d14749b)
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/9f48f6914ae5f94beffb03fe_rw_1920.png?h=ff2c6e029f048906a9e45ba3a4001c69)
Art directed product line for a joint venture with Angelina Ballerina and dance academies. Blinding the brand and it's core values into direct to consumer opportunities.
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/b75fee278014d4d0eb91d6e5_rw_3840.jpg?h=be37ec00cbe8901ad3c03a3ba77cd8d3)
This was the introduction to food products for Mattel, opening the doorway for new product categories and improving revenues.
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/fc3ac721b5b82c690317fe30_rw_1920.png?h=7dae1356bff89826a849d2a61e973bc6)
During the height of the successful Dave Chapell show, I had the opportunity to pitch a lifestyle brand to him. Merging skateboard culture and bits of comedy from his skits.
![](https://cdn.myportfolio.com/8e3c1ae5ddb5521a0c406414ae4807d1/722b047d47fd6244ba098581_rw_1200.png?h=8ea4d970143155192d39a9dfc93fdb08)