Grounded Strawberry Shortcake in a refreshed, consistent global look—while simultaneously harnessing her nostalgic vintage appeal to reconnect with fans worldwide.
Revitalized Strawberry Shortcake’s legacy by reimagining Purple Pieman for a new generation—launching him through IDW comics, apps, and collectible toys. Partnered with IDW to blend modern art direction with nostalgic 80s variant covers, cross-promoted the first scented Funko Pops, and debuted exclusive ComicCon releases—cementing the brand’s relevance across publishing, collectibles, and fandom.
Partnered with the content team to create Strawberry Shortcake: Beyond The Box—a satirical short-form YouTube series blending pop culture humor with brand storytelling to promote The Bridge Direct’s doll line.